Kia this, Kia that
With the recent start of the North American International Auto Show, automakers have been releasing new models and receiving awards for models already out on the market. One of those brands is Kia. The company maintained strong sales in 2012 and looks for new vehicles to drive them forward in the new year.
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Kia unveiled its 2014 Cadenza sports sedan at the press days leading up to the Detroit Auto Show in Cobo Hall, adding to its lineup of award winning vehicles. According to company officials, the Cadenza will be available for purchase in the second quarter of this year, but pricing has not yet been made available.
"Since the introduction of the range-topping Optima SXL last year, we have seen an increasing number of customers in our retail outlets looking for a sedan with even more upscale amenities and technology," said Michael Sprague, executive vice president of marketing & communications, KMA. "The Cadenza is the new flagship for Kia in the U.S. market, and when it goes on sale later this year, it will introduce a number of advanced systems that promise to set a new standard in the premium segment."
Kia also recently reported that it reached an all-time annual sales record in 2012 after delivering 557,599 units.
Byung Mo Ahn, group president and CEO of KMA and KMMG, said the automaker is a completely different company from what it was just three years ago. The latest milestone, as well as new "world class' vehicles will continue to help the company in the new year.
In addition to the Cadenza, Kia is releasing the 2014 Kia Sorento this year. The foundation for Kia's future was helped along by the performance of models like the 2013 Optima.
Optima awarded at auto show
The 2013 Kia Optima was named the International Car of the Year by Road and Travel Magazine at the North American International Auto Show.
"We are thrilled that our best-selling Optima has earned the distinction of being named International Car of the Year by Road and Travel Magazine, further elevating its status in the midsize segment," said Sprague. "The Optima continues to attract new customers to the Kia brand by offering an impressive combination of design, performance, comfort and technology. All of this while still maintaining Kia's unmatched value proposition."
The new Optima has not been redesigned since the 2011 model year vehicle, but even with that being said, the older 2012 model showed a strong sales year in 2012, while picking up various awards including Sedan of the Year by Autobytel.com, 2012 Best New Car Value award by Kiplnger's Personal Fianance, a Best Buy by Consumers Digest and one of the Top Drives for 2012 by the Boston Globe. Furthermore, Kelley Blue Book reported earlier this month that the Kia Optima and Sorento were among the top 20 researched vehicles on their website in 2012.
"Jumping 19 spots from 2011 to 2012, the Optima's impressive increase in popularity on KBB.com this year proved that Kia has done a remarkable job sustaining interest in the model with clever advertising and new trim options, despite the fact that the Optima was not a new redesign in 2012," said Akshay Anand, market intelligence Web analyst for Kelley Blue Book.
With the overall recovery of the auto industry in 2012, along with a clever business strategy and high quality models of the future, Kias recent awards have been earned and will drive growth moving forward.