Honda recognized for green cars
The American Council for an Energy-Efficient Economy has recently recognized five Honda vehicles for their environmental sustainability.
"The recognition by ACEEE of Honda's alternative fuel and fuel-efficient vehicles over the past 15 years further validates our commitment to create and deliver more energy-efficient, low emissions mobility solutions for society," said Steven Center, vice president of the Environmental Business Development Office at American Honda Motor Co. "Honda's vision for reducing greenhouse gas emissions, which is reflected in our environmental slogan of "Blue Skies for our Children," inspires us to lead and innovate in every aspect of our operations, from our product engineering and manufacturing practices to our upstream sales and service activities."
ACEEE issued the most coveted award of the greenest vehicles for 2013 to three Honda models. The Honda Fit EV, Insight and Civic Hybrid were all featured on ACEEE's list of the 12 most environmentally responsible vehicles available to consumers, accounting for the 15th consecutive year Honda has appeared on the list. The all-electric Honda Fit EV was named second on the list, while the Insight and Hybrid followed late down the line. The Fit EV received the designation as one of the greenest cars on the market primary for its EPA-estimated 118 MPGe fuel efficiency.
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ACEEE also named the Honda Fit and Odyssey minivan to its list of greener choices of 2013.
Recent research from Mintel indicated that alternative fuel vehicle sales were up 73 percent in 2012 compared to 2011.
In addition, the report showed there are nearly 440,000 hybrid, plug-in hybrid and electric vehicles on the roads that were sold in 2012, as the number of plug-in and electric models have quadrupled over the past year.
Recent research from Mintel showed that the alternative fuel segment increased significantly in last year as experts anticipate continual growth.
According to Mintel sales of alternative fuel vehicles increased 73 percent on a year-over-year comparison. Colin Bird, automotive analyst at Mintel, said that the "live for today" mentality is gone and consumers are looking for protection and durability that can protect savings down the road.
"There is a new mentality that emphasizes preparing for and protecting against potential future disasters such as another oil shock or even just steadily rising prices at the pump," Bird added. "Hybrid and electric cars might be positioned to help consumers weather the storm of future spikes at the pump and they might be marketed as long-term investments that can help consumers protect against likely increases in gas prices. Messaging might be similar to advertisements for financial products, with the long-term savings on gasoline measured as 'returns.'"